Zero-Party Data pertains to the information that customers voluntarily and proactively offer to businesses, such as their personal preferences, interests, and purchase history. Its significance is growing for e-commerce enterprises in order to enhance customer engagement and provide personalized experiences. The utilization of Zero-Party Data is crucial for e-commerce businesses to boost revenue growth, improve customer satisfaction, and augment customer lifetime value. Through the collection and analysis of Zero-Party Data, businesses can create more personalized marketing campaigns, enhance product recommendations, and ultimately increase customer lifetime value.