WhatsApp Marketing is the act of utilizing the WhatsApp messaging platform to interact with customers and promote products or services. It can be used for personalized communication, customer support, and marketing campaigns. In the e-commerce industry, incorporating WhatsApp Marketing is crucial for elevating customer engagement, boosting revenue growth, and enhancing customer satisfaction. By employing WhatsApp to offer personalized support and communication, businesses can enhance customer loyalty, increase conversion rates, and improve customer lifetime value.