Website analytics is the process of gathering and analyzing data on website traffic, user behavior, and engagement. This practice is crucial for e-commerce businesses as it enables them to identify areas for improvement, optimize marketing and sales strategies, and enhance customer experiences.In the e-commerce industry, utilizing website analytics is imperative for boosting customer engagement, driving revenue growth, and improving customer satisfaction. By scrutinizing website data, businesses can pinpoint trends and patterns, enhance website content and structure, and devise targeted marketing campaigns.