Upselling is the act of persuading customers to buy additional or more expensive products at the time of purchase. It is a potent technique that e-commerce businesses can use to drive revenue growth and improve customer lifetime value.In e-commerce, incorporating upselling strategies is crucial to enhance revenue growth, customer engagement, and satisfaction. By presenting suitable and personalized upselling opportunities, businesses can increase the value of orders, enhance customer loyalty, and improve customer lifetime value.