A Unified Customer Profile refers to a comprehensive overview of a customer’s interactions, preferences, and behavior across all channels and touchpoints. It is a critical aspect for e-commerce businesses to provide tailored experiences, enhance customer engagement, and drive revenue growth.To boost customer satisfaction, revenue growth, and customer lifetime value, e-commerce businesses must establish a Unified Customer Profile by aggregating data from all touchpoints and channels. This allows businesses to develop more personalized marketing campaigns, improve product recommendations, and foster customer loyalty.