The term “traffic” pertains to the volume of visitors to a website, digital platform, or online store. This metric is crucial for e-commerce businesses as it helps track customer behavior, recognize trends, and enhance marketing and sales strategies.For e-commerce businesses, boosting website traffic is vital for enhancing customer engagement, augmenting revenue growth, and improving customer satisfaction. By refining website content and structure, implementing successful SEO tactics, and creating personalized marketing campaigns, businesses can drive more traffic to their website and attract a larger customer base.