Social Proof is a method of using social cues and signals, such as customer reviews, ratings, and endorsements, to influence customer behavior and decision-making. For e-commerce businesses, Social Proof is a powerful tool to enhance customer engagement, boost conversion rates, and increase customer lifetime value.Implementing Social Proof is crucial for e-commerce businesses to enhance customer satisfaction, increase revenue growth, and boost customer engagement. By using customer reviews, ratings, and endorsements to impact customer decision-making, businesses can improve their brand’s reputation, increase customer loyalty, and achieve higher conversion rates.