Search Engine Optimization (SEO) is the process of optimizing online content and websites to enhance search engine rankings and increase organic traffic. This involves various techniques such as keyword research, on-page optimization, and link building.For e-commerce businesses, it is crucial to implement SEO strategies to improve search engine rankings, boost organic traffic, and enhance revenue growth. By optimizing website content for relevant keywords, improving website structure and usability, businesses can increase their visibility, attract more customers, and improve conversion rates.