Retention Marketing is the act of creating personalized marketing campaigns and strategies with the goal of keeping current customers engaged. Retention Marketing can involve email marketing, loyalty programs, and tailored product recommendations.For e-commerce businesses, employing retention marketing strategies is crucial for enhancing customer retention, boosting revenue growth, and improving customer satisfaction. By utilizing personalized marketing campaigns that appeal to current customers, businesses can boost customer loyalty, increase the likelihood of repeat purchases, and ultimately grow customer lifetime value.