The Repeat Customer Rate, also called the Repeat Purchase Rate, is a metric that shows the percentage of customers who make multiple purchases from a business. This metric is crucial for e-commerce businesses to track customer behavior, recognize patterns, and enhance customer engagement.For e-commerce businesses, improving the Repeat Customer Rate is crucial for enhancing revenue growth, strengthening customer loyalty, and reducing customer churn. By utilizing customer data and preferences, businesses can develop tailored marketing campaigns, enhance product recommendations, and increase customer lifetime value.