Quality Score:

The Quality Score is a metric employed by search engines such as Google to assess the quality and relevance of ads and landing pages. The Quality Score depends on various factors, including ad relevance, landing page quality, and click-through rates. For e-commerce enterprises, enhancing the Quality Score is necessary for improving their search engine rankings, increasing the visibility of their ads, and lowering their advertising expenses. By optimizing the quality and relevance of ads and landing pages, these businesses can increase their click-through rates, conversion rates, and revenue growth.