Personalized marketing involves creating customized marketing campaigns and content that cater to the individual preferences and needs of customers. This can include strategies such as email marketing, social media marketing, and personalized product recommendations.For e-commerce businesses, implementing personalized marketing techniques is crucial for enhancing customer engagement, boosting revenue, and improving overall customer satisfaction. By analyzing customer data and preferences, businesses can develop targeted marketing campaigns that appeal to individual customers and increase their long-term value to the business.