Omnichannel Marketing denotes the process of generating a consistent customer experience across numerous channels like social media, email, and physical stores. The primary objective of Omnichannel Marketing is to establish a personalized customer journey that enhances customer engagement and loyalty.In the context of e-commerce, implementing Omnichannel Marketing is vital for enhancing customer retention, augmenting revenue growth, and improving customer satisfaction. By providing a unified customer experience across multiple channels, businesses can enhance customer engagement and loyalty.