Lifetime Value (LTV) is the complete revenue value that a company anticipates generating from a customer over the course of their entire business relationship. LTV estimation entails several factors, such as customer acquisition cost, retention rate, and average purchase value.For e-commerce businesses, comprehending LTV is crucial to enhancing customer engagement, retention, and revenue growth. By refining LTV calculation, businesses can identify high-value customers, develop targeted marketing campaigns, and enhance customer retention.