Keywords are particular words or phrases that individuals use to search for information on search engines or that businesses use in digital marketing to focus on a specific audience. In order to enhance their search engine ranking, businesses utilize keywords to optimize their website content. Choosing appropriate keywords is particularly important for e-commerce companies as it can help to increase website traffic and revenue. By selecting pertinent keywords and refining website content, e-commerce businesses can improve their search engine ranking, increase website traffic, and enhance customer engagement.
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