Gross Merchandising Value (GMV) is the total value of products or services sold by an e-commerce business within a specific period. It is a significant metric for e-commerce businesses as it provides information about revenue growth and market share.Businesses can take several approaches to enhance GMV, such as increasing website traffic, improving the quality of product offerings, or optimizing pricing strategies. By improving GMV, businesses can enhance their profitability, expand their market share, and increase the trust of their investors.