Geotargeting is the practice of sending targeted marketing communications or experiences to consumers based on their location. This approach can be executed using different techniques, such as tracking IP addresses or using mobile device location services. For online businesses, geotargeting can be a useful tactic for enhancing customer engagement, boosting revenue, and enhancing customer satisfaction. By providing customized marketing messages or experiences that are pertinent to the customer’s location, businesses can enhance the efficacy of their marketing campaigns and strengthen customer loyalty.