Gamification is the integration of game-like elements into non-game contexts, such as e-commerce websites or marketing campaigns, in order to enhance customer engagement. This technique can involve different approaches, including the use of reward systems, leaderboards, or interactive quizzes.E-commerce companies can leverage gamification to increase customer engagement, foster customer loyalty, and boost revenue. By incorporating game-like features into their operations, businesses can create memorable and immersive experiences for customers, leading to enhanced customer satisfaction and revenue growth.