Free shipping is the act of providing customers with free shipping for their purchases. For e-commerce businesses, this is an effective way to draw in and keep customers, lower cart abandonment rates, and increase revenue.Nevertheless, offering free shipping may have a significant impact on shipping costs and profit margins. To successfully implement a free shipping strategy, businesses must take into account various factors such as product pricing, customer expectations, and shipping costs. By effectively implementing a free shipping strategy, businesses can enhance customer satisfaction, increase revenue, and improve their profitability.