Email Deliverability:

Email deliverability is the measure of whether marketing emails are successfully delivered to recipients’ inboxes, rather than being directed to their spam or junk folders. For e-commerce businesses, email deliverability is a critical metric that impacts the efficacy of their marketing campaigns and customer engagement. To enhance email deliverability, businesses can use various tactics, such as optimizing the content of their emails, improving their sender reputation, or employing email authentication protocols such as DKIM or DMARC. By enhancing email deliverability, businesses can boost the effectiveness of their marketing campaigns, increase customer engagement, and drive revenue growth.