The ecommerce conversion rate is the percentage of website visitors who take a specific action, such as making a purchase or filling out a form. Ecommerce conversion rate is a significant metric for e-commerce businesses as it provides insights into the effectiveness of their website and marketing campaigns.To boost ecommerce conversion rate, businesses can use different strategies, such as improving website design, simplifying the checkout process, or offering relevant product information. By enhancing ecommerce conversion rate, businesses can raise revenue, enhance customer engagement, and decrease cart abandonment.