Direct-to-consumer (DTC) ecommerce is the practice of selling products or services directly to customers through a website or mobile app without intermediaries. DTC ecommerce is gaining popularity among e-commerce businesses because it offers greater control over the customer experience and can lead to higher profit margins.Through DTC ecommerce, businesses can enhance customer engagement, cut costs, and increase revenue by bypassing intermediaries. However, implementing a DTC ecommerce approach also requires substantial investments in technology and infrastructure.