Direct-to-consumer (D2C) advertising refers to the act of promoting products or services directly to customers without intermediaries such as retailers or wholesalers. D2C advertising may employ various channels such as social media advertising, influencer marketing, or email marketing.D2C advertising is gaining popularity among e-commerce businesses as it allows for more significant control over the customer experience and can lead to higher profit margins. By advertising directly to customers, businesses can improve customer engagement, reduce expenses, and increase revenue.