Digital shopping cart abandonment occurs when a customer adds items to their online shopping cart but fails to complete the checkout process. This is a frequent problem for e-commerce businesses that can lead to lost sales and unhappy customers.To address digital shopping cart abandonment, businesses can use different strategies like streamlining the checkout process, providing free shipping, or presenting comprehensive and helpful product information. By decreasing digital shopping cart abandonment, businesses can boost their revenue, enhance customer satisfaction, and encourage customer loyalty.
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