The term “destination events” is used to describe events that are held in special or extraordinary locations, such as outdoor venues, resorts, or cruise ships. E-commerce companies are increasingly interested in hosting these types of events because they allow for unique and unforgettable customer experiences. Destination events can take many forms, such as product launches, conferences, or events to express gratitude towards customers. By hosting destination events, e-commerce businesses can boost customer engagement, build brand recognition, and enhance customer loyalty.