Decoupled CMS is an architecture for content management systems (CMS) where the front-end user interface is separated from the back-end content management system. This separation provides more flexibility and scalability, allowing different front-end interfaces to be built with different technologies or frameworks. E-commerce businesses are increasingly adopting decoupled CMS because it provides greater control over the user experience and can improve performance and security. By implementing a decoupled CMS, businesses can improve their ability to deliver personalized content and experiences, enhance customer engagement, and increase revenue.