Data ingestion is the act of gathering and importing data from diverse sources into a central location such as a data warehouse. This process encompasses various techniques, such as batch processing, real-time data streaming, or data replication.Data ingestion plays a crucial role in the e-commerce industry as it enables businesses to have a cohesive view of customer data and supports analysis and decision-making. By effectively ingesting data, businesses can enhance their operations, fine-tune their marketing strategies, and increase their revenue.
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