The Direct-to-consumer (D2C) or Direct-to-Customer (DTC) business model is gaining popularity among e-commerce businesses as it involves selling products directly to customers without intermediaries such as wholesalers or retailers. This approach can offer benefits such as higher profit margins and greater control over the customer experience. However, implementing a D2C/DTC model requires significant investments in technology and infrastructure. Understanding the e-commerce glossary terms discussed above is crucial for e-commerce businesses to enhance their ability to acquire and retain customers, boost revenue, and improve profitability in today’s digital landscape.