A collection of customers with comparable demands, tastes, or behaviours is referred to as a customer segment. For e-commerce organisations, customer segmentation is a crucial component of their marketing plans since it enables them to customise their product offerings and marketing messages for each section. Demographic, behavioural, and psychographic segmentation are often used methods of dividing up customers. Businesses may develop customised marketing efforts, enhance customer experiences, and boost revenue by knowing client segments.