Customer Experience (CX) pertains to the complete encounter a customer has with a brand or product, encompassing all points of contact and interactions. CX is a significant metric for e-commerce businesses since it affects customer contentment and retention.To enhance customer experience, businesses can adopt various strategies, such as delivering outstanding customer service, offering personalized experiences, or streamlining the checkout process. By improving customer experience, businesses can heighten customer loyalty, minimize churn, and enhance revenue.