Click Through Rate (CTR) signifies the proportion of individuals who click on an advertisement or email link. E-commerce companies rely on CTR as a significant metric to assess the success of their marketing campaigns and messaging.A high CTR reflects that the marketing communication or advertisement has connected well with the target audience and motivated them to explore the brand further. Businesses can adopt several strategies, including crafting captivating content, targeting the appropriate audience, or refining email subject lines, to elevate CTR.