CRM (Customer Relationship Management) is a software programme that controls how a company interacts with its clients and potential clients. CRM systems can give companies a consolidated perspective of their clients and support them in managing their sales, marketing, and customer service operations.For e-commerce enterprises, CRM systems can be very helpful as they can increase consumer engagement and retention. Businesses may provide personalised experiences, monitor client interactions, and develop focused marketing efforts by utilising CRM solutions.