The conversion rate is the proportion of website visitors who accomplish a specific action, like buying a product or filling out a form. This metric is significant for e-commerce businesses because it helps to evaluate the effectiveness of their marketing strategies and website.A high conversion rate suggests that a business is efficiently capturing the attention of its intended audience and encouraging them to take action. To increase conversion rates, businesses can employ several techniques, such as enhancing website layout, providing precise and appropriate product details, or streamlining the checkout procedure.