A conversion funnel is a sequence of steps that a customer takes to accomplish a specific action, such as buying a product or filling out a form. These steps typically include visiting a website, browsing products, adding items to a cart, and completing the checkout process.For e-commerce businesses, conversion funnels play a crucial role in providing an understanding of the customer journey and enabling businesses to refine their website and marketing tactics. By comprehending the various stages in the conversion funnel, businesses can optimize their conversion rates, customer retention, and revenue.