Content Drip is a marketing tactic that involves scheduling a series of content deliveries, such as social media posts, emails, or blog articles, to a potential or current customer over a set period. The purpose of Content Drip is to foster leads and enhance customer engagement.For e-commerce businesses, Content Drip can be a useful strategy to nurture leads and improve customer loyalty. By delivering content that aligns with a customer’s interests or requirements, businesses can improve the possibility of customer conversion and retention.