Customer Lifetime Value (CLV), also referred to as Lifetime Value (LTV) or CLTV, is a measurement that quantifies the entire revenue a customer is likely to generate throughout their association with a company.For e-commerce businesses, CLV is a vital metric as it provides a glimpse of a customer’s potential long-term revenue and assists businesses in making sound judgments regarding customer acquisition and retention. By increasing CLV, businesses can enhance their revenue and profitability.