The term “click rate” or “click-through rate (CTR)” denotes the proportion of individuals who click on a hyperlink within an email or advertisement. For e-commerce businesses, click rate is a crucial metric as it offers valuable insights into the efficiency of their marketing campaigns and messaging.A high click rate implies that the marketing message or advertisement resonated with the intended audience and motivated them to engage more with the brand. To boost click rate, businesses can employ different techniques such as refining email subject lines, generating captivating content, or targeting the appropriate audience.