When a customer places things in their shopping cart but departs before checking out, this is referred to as cart abandonment. Cart abandonment can happen for a number of reasons, including unanticipated expenses or shipping charges, drawn-out checkout procedures, technological issues, or being unfocused. Retailers can employ a variety of strategies to handle cart abandonment, including sending abandoned cart recovery emails, SMS messages, or WhatsApp messages, as well as providing discounts or free delivery to encourage customers to finish their purchases. These strategies can help shoppers remember their abandoned purchases and improve conversion rates.