A call to action (CTA) is a button, link, or message that implores users to carry out a certain activity, such buying something or subscribing to a newsletter. CTAs are a crucial component of e-commerce websites and can assist raise conversion rates and client engagement.Clear, eye-catching CTAs that speak to the customer’s requirements or wants are essential. To increase traffic to an e-commerce website, CTAs can also be utilised in a variety of marketing efforts, including email marketing and social media advertising.