Brick-and-mortar stores are those that have a physical location where customers can visit them. Brick-and-mortar stores enable customers to feel and touch things before making a purchase, as well as rapid gratification.E-commerce merchants have been a greater source of competition for traditional brick and mortar establishments in recent years. Many physical stores have adopted omnichannel methods, such as providing online shopping, curbside pickup, and other convenience-based services, in order to compete.