The percentage of website visitors that leave after only reading one page is referred to as the “bounce rate.” A high bounce rate may be a sign of a poorly designed website, one with irrelevant content, or one with a complicated user interface. Businesses can employ a variety of strategies, such as bettering website design and user experience, offering pertinent and interesting content, or optimising their website for search engines, to address a high bounce rate. Businesses may improve client engagement and conversion rates by lowering the bounce rate.