Businesses that offer goods or services directly to customers are referred to as “business-to-consumer” (B2C). B2C is a typical business model used by online retailers like Amazon and Walmart.B2C companies frequently place a high emphasis on developing long-lasting connections with customers, offering top-notch customer support, and providing a variety of products at affordable pricing. B2C companies can also utilise a variety of marketing strategies, including influencer marketing, email marketing, social media advertising, and social media advertising.