Cart abandonment, or abandoned cart, happens when a shopper adds items to their shopping cart but does not finish the checkout process. The reasons for this can vary, including unexpected fees or shipping costs, a lengthy checkout process, technical issues, or distractions. To tackle cart abandonment, retailers can utilize different strategies, such as sending recovery emails for abandoned carts or providing discounts or free shipping to encourage customers to complete their purchase. These methods can remind customers of their abandoned items and raise the possibility of conversion.