Browse abandonment is the term used to describe when a prospective customer leaves a website without taking any desired action or making a purchase. There can be multiple factors contributing to this, such as disinterest in the product, difficulty navigating the website, or insufficient time to complete the intended action. To combat browse abandonment, one strategy is to employ behavioral segmentation and retargeting campaigns. In this approach, if a customer was perusing a specific category of products but left without making a purchase, the retailer can retarget them using ads or emails that provide discounts or other incentives for that particular category. Through these methods, retailers can remind customers of the products they were interested in and enhance the probability of conversion.